Privacy Policy
Baby Wisp® values our customers and we respect your privacy. We collect information about you in our stores and through our websites to improve your experience.
This policy describes the personal information we collect about you, why we collect it, how we use it, and when we share it with third parties. Our policy also describes the choices you can make about how we collect, use, and disclose your information. If our information practices change, we will post an updated policy on our website. You can tell if the policy has changed by checking the Last Updated date that appears at the bottom of this policy. You can browse our site without providing any personal information, but if you choose not to provide us with certain personal information, that may result in your being unable to use certain services or features offered by us.
If you have any questions about our privacy policy, please contact us as described in the section entitled, 'How do I contact you' below.
What kind of personal information does Baby Wisp® collect?
We may collect personal information from you, such as your name, email address, postal address, phone number or credit card number, when you visit one of our websites or stores, place an order online or by phone, make an in-store purchase, save your information with us online, return an item to a store, contact us with a question or concern, or participate in a contest, promotion, or survey. We may maintain a record of your product interests and the purchases you make online or by phone and in our stores.
How does Baby Wisp® use personal information?
We may use your personal information in the following ways:
- To process and fulfill your order(s), including to send you emails to confirm your order status and shipment
- To process merchandise returns
- To administer and fulfill contests, loyalty programs, and other promotions and programs in which you participate
- To help us address problems with and improve our site design, products and services
- To enhance your shopping experience
- To help us learn more about your shopping preferences
- To understand your shopping interests and purchasing history so that we can tailor offers and promotions to you
- For our internal business purposes, such as to analyze trends and statistics, for audits, to develop new products, to enhance our websites, to improve our services, to identify usage trends and to determine the effectiveness of our promotional campaigns
- To protect the security or integrity of our websites and our business
- To prevent, detect and investigate activity and transactions that are suspicious, fraudulent, or violate our terms of use
- To contact you if necessary regarding your transactions with us, changes to our terms, conditions, and policies and/or for other administrative purposes
- With your consent when required, to communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications
Does Baby Wisp® share personal information about me?
We may share your personal information in the following ways:
- Third Parties. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. We may share your personal information with third party sponsors of contests, promotions, scrip or loyalty programs, or otherwise in accordance with the terms and conditions applicable to any such contests, promotions or programs. You should carefully review any such terms and conditions, as they may contain additional important information about a sponsor's or other third party's use of your personal information. To the extent that the terms and conditions conflict with this privacy policy, the terms and conditions of such contests, promotions and programs shall control.
- Corporate Transactions. In the unlikely event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition (including without limitation in connection with any bankruptcy or similar proceedings) of all or any portion of the business, assets or stock of Baby Wisp, personal information about our customers and other information we have collected as described in this policy may be among the transferred business assets and may be shared with other parties.
- Other Disclosures. Baby Wisp also may disclose personal information about you in order to: (1) protect the legal rights, privacy or safety of Baby Wisp or our employees, agents and contractors; (2) protect the safety and security of visitors to our websites or other properties; (3) protect against fraud or other illegal activity or for risk management purposes; (4) respond to inquiries or requests from government or public authorities in any country in Canada.; (5) permit us to pursue available remedies or limit the damages that we may sustain; (6) enforce our Terms of Use or the terms and conditions applicable to any contest, promotion or program; or (7) comply with the law or legal process.
How do I access or change personal information?
You can contact us as described in the section entitled "How do I contact you?" to request access to or more information about the use of personal information or to ask us to change, update, delete and/or suppress personal information. Please note that certain personal information may be exempt from such access, correction, deletion or suppression rights pursuant to local data protection laws. We will respond as required by applicable law. Further, if we provide functionality on any of our websites that permits you to set up an account on the site, you may log into your account to access and change your personal information.
You must clearly indicate: the information that you wish to have changed; the information that you wish to have suppressed from our database; or the limitations you wish to put on our use of your personal information.
How do I make choices about personal information?
Baby Wisp® wants to communicate with you only if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and sales events, from our brand, you can let us know by contacting us as described in the section entitled, "How do I contact you?", below or by following the "opt out" instructions provided in promotional emails sent to you.
Please be sure to include your full name and the email address you used when you registered with or made a purchase from our brand. If you ask us to remove your name and address from promotional lists, we will maintain your name in a "do not contact" file in order to honor your request. It may take up to 10 days to process your email request, during which period you may continue to receive communications from Baby Wisp.
If you change your mind, you can start receiving promotional communications from us again by signing up when you visit our websites or our stores or when you enter a sweepstakes or contest, or by contacting customer service.
How does Baby Wisp collect and use non-personal information?
Non-personal information is information that does not identify you. It may include information you have provided to us such as demographic data, for example, your gender, birthday, and personal interests. Non-personal information also includes aggregate information, for example, using personal information to calculate the percentage of our customers who like a particular product.
When you visit our website, Baby Wisp collects information that may include your MAC address, your computer type, screen resolution, OS version, Internet browser, IP address (as further described below), cookies (as further described below), pixel tags, web beacons, and other similar technologies (as further described below) to better serve you with more tailored information and facilitate your ongoing use of our websites.
Baby Wisp may use non-personal information and share non-personal information with other third parties for any purpose. Baby Wisp may combine non-personal information with personal information, such as combining your geographic location with your name, but if we do this the information will be treated by us as personal information for so long as it is combined.
How does Baby Wisp use cookies?
A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
List of cookies we collect
The table below lists the cookies we collect and what information they store.
| COOKIE name | COOKIE Description |
|---|---|
| CART | The association with your shopping cart. |
| CATEGORY_INFO | Stores the category info on the page, that allows to display pages more quickly. |
| COMPARE | The items that you have in the Compare Products list. |
| CURRENCY | Your preferred currency |
| CUSTOMER | An encrypted version of your customer id with the store. |
| CUSTOMER_AUTH | An indicator if you are currently logged into the store. |
| CUSTOMER_INFO | An encrypted version of the customer group you belong to. |
| CUSTOMER_SEGMENT_IDS | Stores the Customer Segment ID |
| EXTERNAL_NO_CACHE | A flag, which indicates whether caching is disabled or not. |
| FRONTEND | You sesssion ID on the server. |
| GUEST-VIEW | Allows guests to edit their orders. |
| LAST_CATEGORY | The last category you visited. |
| LAST_PRODUCT | The most recent product you have viewed. |
| NEWMESSAGE | Indicates whether a new message has been received. |
| NO_CACHE | Indicates whether it is allowed to use cache. |
| PERSISTENT_SHOPPING_CART | A link to information about your cart and viewing history if you have asked the site. |
| POLL | The ID of any polls you have recently voted in. |
| POLLN | Information on what polls you have voted on. |
| RECENTLYCOMPARED | The items that you have recently compared. |
| STF | Information on products you have emailed to friends. |
| STORE | The store view or language you have selected. |
| USER_ALLOWED_SAVE_COOKIE | Indicates whether a customer allowed to use cookies. |
| VIEWED_PRODUCT_IDS | The products that you have recently viewed. |
| WISHLIST | An encrypted list of products added to your Wishlist. |
| WISHLIST_CNT | The number of items in your Wishlist. |
How does Baby Wisp collect and use IP addresses?
Your IP address is a number that is automatically assigned to your computer by your Internet Service Provider (ISP). This number is logged automatically in our server log files whenever you visit our websites, along with the time of your visit and the pages that you visited. It is also collected by pixel tags, as described above. Collecting IP addresses is standard practice on the Internet and is done automatically by many websites.
We may use IP addresses for the same purposes for which we use personal information, as well as for calculating website usage levels, helping diagnose server problems, and administering our websites and your use of our websites including providing opportunities to you and fulfilling your requests and purchases. Except where otherwise required by law, we treat IP addresses, server log files and related information as non-personal information.
How do I know personal information about me is secure?
We do our best to provide you with a safe and convenient online experience. We have in place physical, electronic, contractual, and managerial safeguards to help protect the security and privacy of your personal information from unauthorized access, acquisition or disclosure. When you enter your personal information on our websites, we use Secure Sockets Layer (SSL) technology to protect your personal information as it is transmitted to us.
Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. Please do not send us sensitive information through email. If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us as described in the section entitled, "How do I contact you?" below. If you choose to notify us by physical mail this will delay the time it takes for us to respond to the problem.
What about links to other websites?
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
How long do you retain my information?
We will retain your personal information for the period necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.
What if I am a European resident?
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
How do I contact you?
To make choices about receiving promotional communications, to update or change personal information about you in our databases or to request that we delete or suppress your personal information, please contact Baby Wisp by email or telephone as listed below.
E-mail: customerservice@babywisp.com
Call us: 858-947-3127